LOUIS VUITTON
About:
Louis Vuitton Malletier, or sometimes shortened to LV, is a French luxury fashion and leather goods brand and company, one of the main divisions of LVMH headquartered in Paris, France. Known especially for bags and trunks, the company collaborates with prominent figures for marketing and design (most notably supermodel Gisele Bündchen and fashion designer Marc Jacobs). Internationally renowned and highly regarded for name recognition in the fashion world, as a result LV has become one of the most counterfeited contemporary luxury brands.
Louis Vuitton began manufacturing trunks in Paris in 1854, and the company he started went on to become one of the world's most famous makers of luxury goods, known especially for its designer luggage pattern: a beige-on-chestnut monogram, "LV." Vuitton's high-quality travelling trunks were such a hit that he had to expand his factory within a few years, relocating to Asniéres in 1860. As the years went by the Vuitton line gained international recognition, thanks in part to a bronze medal at the 1867 World's Fair and a gold medal at the 1889 World's Fair, both held in Paris. After Louis died in 1892, his son, Georges, took the company to new heights, developing what is recognized as the first "designer label" on a product. (Widespread copying of Vuitton patterns pushed Georges to design the distinctive "LV" monogram.) Vuitton's luggage company has since become a world leader in luxury consumer goods, with products that include travel books, perfume, distilled spirits and designer clothing.
In 1977, the Louis Vuitton SA holding company was created in order to assist with a new international development strategy that was based on the control and integration of distribution. In 1978, two stores were opened in Tokyo and Osaka. The company had rapidly continued to expand its international market to encompass stores in Seoul, Beijing, London, New York, Marrakech, Moscow, and New Delhi, just to name a few. In 1985, Louis Vuitton decided to create a new line of handbags, called the Epi line, in exciting colors that changed from year to year. This was the first break from the traditional Louis Vuitton monogrammed bags that had been the company’s trademark since 1896. In 1987, Louis Vuitton merged with Moet-Hennessy, the famous champagne producer. This merger created one of the largest leading world luxury goods groups. Inspired by the joining of the two companies, Louis Vuitton intensified its international expansion, opening more than 200 stores worldwide and widening its range of products. In 1998, yet another division of the Louis Vuitton company was born when a relatively unknown designer named Marc Jacobs created the company’s first prêt-a-porter collection. Jacobs was also responsible for several new lines of bags including the Monogram Mini, the Damier Sauvage, the Monogram Glacé, and the limited edition Graffiti collection. In 2001, Louis Vuitton also launched its first jewelry line.
Today, Louis Vuitton is a multi-national company with trunks, luggage, handbags, clothing, and jewelry divisions. It is a household name worldwide and is known for its quality merchandise.
Louis Vuitton Monday - Saturday : 11 - 7pm | Louis Vuitton Monday - Saturday : 11 - 7pm |
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Louie Vuitton is also available at Macys, Saks and Bloomingdales