
About:
Founded fifteen years ago, the de GRISOGONO brand has established itself today as one of the greatest names in haute joaillerie. Its strength? The audacity of its founder Fawaz Gruosi, super-gifted designer and passionate gemmologist since his early childhood. A passion which has shown through extravagant, sublime creations, a union of the rarest precious stones and craft expertise bordering on perfection.

THE ANNIVERSARY WATCH
A voluptuous and captivating ambiance.... at the heart of this elegant new location, de GRISOGONO will reveal all the extravagance and sensuality of its jewellery creations, while the watches, for both men and women, are filled with disconcerting originality as they mark the passage of time. On this special occasion de GRISOGONO will present its collections, so greatly in demand across Asia, among which the Instrumento Novantatre, with its strikingly over sized numbers “9” and “3” - to mark the year 1993 in which Fawaz Gruosi first launched the de GRISOGONO brand. This particular watch, with its elegant character and aesthetically striking lines - so typical of the brand - should no doubt seduce all those who value horological complications & the Instrumento Novantatre boasts a perpetual calendar - but also for those who are not afraid to be different and to express themselves.
GLAMOUROUS AS ALWAYS…
All elegant women will appreciate the jewellery that de GRISOGONO has created with them in mind: the lines of the Allegra, the Zucchero, the Boule, the Zigana and the Matassa. Not to mention the exceptional High Jewellery pieces - endlessly surprising in beauty and design and ,as with all de GRISOGONO pieces , blessed with the most profound skill and expertise in the setting and the choosing of stones. To celebrate these 15 years of the brand, Fawaz Gruosi has again shown unrivalled creativity. The jewellery of de GRISOGONO is not only daring in all its inventiveness but remains loyal and true to the traditions of high jewellery craftsmanship.
FASHIONISTA’S MUST-HAVES
The newly launched de GRISOGONO hand bag line will also be a new feature of this boutique. Fresh, colourful, ultra luxurious, for day and night, this collection is made entirely in Italy, by Florentine artisans who have re-invented the brand's vision with a love of detail close to perfection. As with its jewellery collections, de GRISOGONO bags are not for those who prefer to go unnoticed! Bright colours teamed with rich gold finishes and silk stitching, these bags were inspired by the determined and passionate women that inspire Fawaz Gruosi in all his creations.
From New York to Paris, the de GRISOGONO hand bags are now the must-have accessories of the season and will certainly become the most coveted accessory in the Hong Kong fashionistas wardrobe.
de GRISOGONO or eternal elegance Matching the pendant perfectly, the Allegra bracelet is also proof of the ingenuity of de GRISOGONO craftsmen and women: this jewellery conceals an ingenious link adjustment system in its interwoven shape allowing the same bracelet to come in three sizes – S, M and L – and the links to be adjusted to the slenderness of each wrist.
To celebrate the fifteenth anniversary of the house of de GRISOGONO, Fawaz Gruosi is letting himself be carried away by a whirlwind of unprecedented creativity. The famous jeweller, who is presented as one of the most gifted of his generation, has chosen this year to extol the very essence of noble materials and precious stones, bringing them together in a festival of the most sparkling jewellery.
In total there are no less than 330 pieces that make up the new de GRISOGONO jewellery collection unveiled at Baselworld 2008. Jewellery that rivals extravagance, luxury and beauty also combining know-how with elegance in increasingly daring and surprising designs.
Famous for his innovative, often imitated ideas, Fawaz Gruosi, founder of the de GRISOGONO brand has invented precious rings and pendants that can be adjusted according to your desires. Sporting 13 different colours, set or not, each ring from this new collection displays a half-spherical shape that means it can be harmoniously added to one of its sisters. Alone, the ring affirms its elegance and originality thanks to its sensual curves and sophisticated scroll finishes. Reunited, the two pieces form a voluptuous piece of jewellery that will fill with wonder and sparkle during a prestigious event. Developed on an identical concept, the de GRISOGONO pendant plays around with colour and attempts unusual blends between gemstones that come from the four corners of the earth.
Precious versions
Loyal to his vision of luxury and obsessed by a need for absolute perfection, Fawaz Gruosi also makes the leading de GRISOGONO collections available in original, precious versions in the image of the symbolic Allegra collection, which will adorn the necks and wrists of the most beautiful women in the world. Available in two sizes, the Allegra pendant exists in 16 different versions from sublime gold to a complete setting of precious stones realised according to the rules of asymmetry so dear to the designer.
Excellent know-how
Riding on the incredible success of spherical cuff bracelets in 2007, this year de GRISOGONO matches them with curvy, refined earrings set with diamonds and other sparkling precious stones. Very keen to make women even more beautiful with his extraordinary designs, Fawaz Gruosi is infinitely respectful of their fragility. Proof of excellent know-how, the design of these pieces reveals how particular attention has been paid to the feel of the jewellery. To reduce the weight of each earring, the spheres have been entirely scooped out while the thickness of the gold has been reduced 3/10ths to allow the jewellery to be nice and light when worn.
Glamour as always. Once again de GRISOGONO shows a new Jewellery collection that reflects his unparalleled, daring creativity with a touch of provocation but one that is part of the most demanding traditions of the know-how of the luxury industry. So that elegance really is eternal.
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Store Hours & location:
de Grisogono
824 Madison Ave
at 69th Street
New York, NY 10065
(212) 439-4220
www.degrisogono.com
Monday to Saturday: 10am - 6pm
and By Appointment
Sunday: Closed
Click HERE for Directions
“Contrario” earrings in pink gold set with 288 brown diamonds of 9.70 carats and 72 white diamonds of 2.60 carats
Instrumento Grande |
“Zigana” ring in pink gold set with 90 brown diamonds of 2.00 carats
Piccolina |
“Onde” ring in yellow gold
Boucle Watch |
Autumn Highlights: Brown Diamonds
Wide range of colour, from light to dark brown, perfectly matching other stones: brown diamonds. Fawaz Gruosi explores new horizons in the world of precious gemstones
de Grisogono Hollywood Domino Guests:
The story of de GRISOGONO began fifteen years ago in Geneva, where Fawaz Gruosi had spent years absorbing the business of fine jewellery and watchmaking.
His constant urge to search for all things new combined with expertise and workmanship in the finest Swiss tradition, has lent de GRISOGONO to be one of the most fashion forward jewellers and watchmakers in the world. Contagiously building on craftsmanship on innovative designs, the company's history has been a succession of bold moves and stunning achievements.
Fawaz Gruosi's inventive genius in keeping with the hottest trend, is proud to be the title sponsor of the Hollywood Domino tournament. For this event, he has created a limited edition watch to be prized to the winner of this nail biting tournament. He has also designed a bespoke de GRISOGONO domino bracelet, to guests as a lucky charm to the game.

Guests Including:
Demi Moore Melissa Odabash
Ashton Kutcher Damien Rice
Rumer Willis Ridley Scott
Salma Hayek Penelope Cruz
Daya Fernandez Harvey Weinstein
Kate Hudson Kate Beckinsale
Miss Swiss, Lauriane Gill Roberto Cavalli
Michelle Trachtenberg Lady Victoria Harvey
Lake Bell Ozwald Boateng
Minka Kelly Zeta Graff
Sonia Cole Mia Maestro
Ujjwala Raut Daphne Guinness
Lydia Hearst Matt Dillon
PR Inge Theron James Van Der Beek
Pauletta Washington Paula Abdul
Charlize Theron Jeremy Piven
Stuart Townsend Milla Jovovich
Rachel Zöe Mathew Perry
Rachel Hunter Jimmy Choo’s
Molly Sims Tamara Mellon
Donna Karan Patrick Cox
Olivier Martinez David Furnish
Diane Jenkins Gianni Nunnari

BASELWORLD 2009 - MECCANICO dG - WHEN THE FUTURE COMES TRUE
MAJOR EVENT AT BASELWORLD 2009
On Wednesday, March 25th, 2009, de GRISOGONO revealed to the international press its first revolutionary and unique functional models. The Meccanico dG will surely be one of the main attractions of the year.
With its patented dual analogue and mechanical digital display, the Meccanico dG springs from a totally innovative concept in the world of traditional horology. A single mechanical movement, two time zones, two types of display: the Meccanico dG breaks truly new ground; for the first time in watchmaking history, a digital display and mechanical power come together successfully.
Exceptional piece in the watch making industry, the Meccanico dG is being fashioned in a limited edition of 177 watches.
Always rock n’roll, Johnny Hallyday chose de GRISOGONO skull cufflinks set with black diamonds and rubies
Cufflinks in white gold set with 216 black diamonds of 5.00 carats, 40 white diamonds of 0.10 carat and 4 rubies of 1.00 carat

Virginie Ledoyen wearing de GRISOGONO jewellery

Virginie Ledoyen wears:
- de GRISOGONO earrings in white gold set with 2 triangular white diamonds of 15.04 carats, 299 white diamonds of 7.02 carats and 18 rubies of 0.73 carat
- A “Boule” bracelet in white gold set with 1995 white diamonds of 37 carats

Sarah Marshall wearing de GRISOGONO jewellery on the red carpet for the movie "Le Prophet"


Sarah Marshall wears:
- a de GRISOGONO necklace in white gold set with 16 pink pearls of 6.95 mm, 2821 white diamonds of 71.72 carats and 34 white diamond briolettes of 46.80 carats
- a de GRISOGONO ring in white gold set with an emerald-cut blue sapphire of 23.18 carats, 224 white diamonds of 1.82 carat and 107 blue sapphires of 0.54 carat
- de GRISOGONO earrings in white gold set with 182 white diamonds of 5.40 carats and 28 blue sapphires of 105.57 carats
Dita Von Teese Wearing de Grisogono on the Red Carpet at Cannes
Dita Von Teese is Wearing:
Ring in white gold set with a white pearl of 19 mm and 70 white diamonds of 3.93 carats
Earrings in white gold set with 2 South Sea white pearls of 16.80 mm, 464 white diamonds of 4.92 carats and 6 white diamonds of 0.65 carat