SAPPHIRE WHISPER

PREMIER ORGANIC APPAREL MAKER TO UNVEIL SPRING/SUMMER 2010 COLLECTION, LAUNCHES NEW WEBSITE WITH FOCUS ON FASHION ESSENTIALS, QUALITY AND FIT
 

LOS ANGELES, CA

bgreen apparel, a division of NatureUSA, a leading manufacture of certified-organic cotton apparel, is set to unveil its Spring/Summer 2010 collection with the launch of its new website www.bgreenapparel.com. The collection focuses on fashion-essentials, comfortable fits and quality fabrics. New styles from men’s and women’s collections will be available during the last week of November 2009 for the holiday sales.
 
After 18 months of careful research, strategic planning and development, bgreen apparel will launch its retail website www.bgreenapparel.com . To celebrate the launch of the new website, bgreen is offering special pricing on a wide range of products throughout the holiday season. Organic fashion lovers who sign up for bgreen’s newsletter will also receive pre-sale announcements.

User friendly and easy to navigate, the website features bgreen’s entire collection, sizes, colors, fabric contents and high-resolution images. It allows the user to track their orders and review their order history. One of the truly green features on the website is bgreen’s Electronic Gift Card. The card can be purchased from the comfort of your home or office and sent instantly to a special someone. It saves time, paper, postage and the hassle of going to the store. It is safe, secure and very easy to track.
 
“It’s not enough to just be green, organic or sustainable in the apparel market,” explained bgreen VP Design, Sales and Marketing Mike Farid. "What distinguishes our brand is the quality and comfort of our fabrics and the ability to consistently produce a stylish collection of fashion essentials.”
 
bgreen apparel men’s & women’s collections are made up of classic organic essentials, featuring activewear and intimatewear made with a combination of ultra soft 100% organic cotton and organic cotton/spandex blends. The designs are inspired by performance, comfort and functionality.
 
The men’s collection incorporates a pallet of classic shades such as black, white, gray, navy, tan, coffee and cactus. The activewear group includes organic cotton hoodies, pants & shorts, solid tees and graphic tees.  The intimatewear group includes boxers, briefs and boxerbriefs, tees and tanks, PJ tops and bottoms. Wholesale prices range from $17.00 for organic-cotton brief to $80.00 for organic-cotton hoodie
 
The women’s collection offers fun and lively colors ranging from earthy tones to vibrant bright colors – such as wood, tan, dusty rose, lavender and bordeaux. The activewear group includes organic cotton jersey/spandex blend athletic/yoga tops and bottom, cotton fleece hoodies and pants, solid and graphic tees.  The intimatewear group includes panties, camis, tees and tanks, PJ sets and separates. Silhouettes are available in classic bikini, hot shorts and bikini with lace styles. Wholesale prices range from $11.00 for organic-cotton bikini to $76.00 for organic-cotton hoodie.
 

ABOUT BGREEN APPAREL

Launched in 2002, bgreen apparel is a division of NatureUSA, a leading manufacture of certified-organic cotton apparel. bgreen apparel produces eco-friendly clothing that look good, fit comfortably and leave the world a better place. Stylish and durable, bgreen’s Classic Organic Essentials offer a fresh and eco-friendly alternative to your wardrobe staples. Using domestic and imported organic cotton, bgreen’s garments are manufactured (fabric, cut & sew, printing, packaging) at its facility in Rancho Dominguez, California. As a result, bgreen has the ability to respond to quick turn-around orders. The apparel maker’s focus on quality fabrics, attention to detail and dedication to the environment has earned it a reputation as a premier domestic manufacturer. For more information, please call (310) 667-9030 or visit our website at www.bgreenapparel.com 

Why Organic?    
 
Organic cotton is a superior product worth the effort and the expense. Planet Earth is the only home we have and we share the land, the air, the water and its other limited resources. Each of us ought to contribute everything we can to protecting and preserving our delicate planet for this generation and many more to come.

 
Organic Facts:    
 
   
• Cotton uses approximately 25% of the world's insecticides and more than 10% of the pesticides (including herbicides, insecticides, and defoliants).

• The Environmental Protection Agency considers seven of the top 15 pesticides used on cotton in the United States as "possible", "likely", "probable", or "known" human carcinogens (acephate, dichloropropene, diuron, fluometuron, pendimethalin, tribufos, and trifluralin).

• According to USDA in the United Sates in the year 2000 over 2.03 billion pounds of synthetic fertilizers were applied to conventional cotton fields (142 pounds/acre), making cotton the fourth most heavily fertilized crop behind corn, winter wheat, and soybeans.

• These harmful chemicals pollute the air, deplete the soil and contaminate our fresh water resources (ground water, rivers, lakes, etc)

bgreen’s certified organic cotton garments are made with your comfort and our planet in mind. Made in the USA, our designs are simple yet bold, soft yet durable. Our classic creations in playful prints and colorful options provide fresh looks for your active lifestyle. Healthy for the environment, perfect for your body—a beautiful and smart choice for the entire family.